Neamedia & video games industries

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Übergangsobjekte

Eine Marke wollte über die neue Funktion seiner Zahnpasta kommunizieren, indem sie ihre reelle Wirkung auf die Zähne an einer Reproduktion darstellt. Diese sollte realistisch, wissenschaftlich und einfach zu handhaben sein.

Neamedia realisierte das Design des Objektes in Zusammenarbeit mit seinem Kunden und wissenschaftlichen Beratern, um es danach in Serie zu produzieren und zu liefern.

Groβe Reproduktionen und PoS – Brother

Ein unumgänglicher Akteur auf dem Print-Markt wünschte, anlässlich der Markteinführung seiner neuen Etikettiermaschine, zwei Reproduktionen zu realisieren, die es erlauben seine neuen Produkte im Rahmen von Road Shows auszustellen.

Neamedia entwickelte die PoS 100% nach Maβ und hielt sich genau an die strengen Vorgaben, wie unter anderem die Normen zur Ausstellung im öffentlichen Raum, ein angepasster Bildschirm, eine beleuchtete Scheibe….

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Technische Modelle für Händler und Verkäufer

Ein Industrieunternehmen, das Marktführer ist für thermische Lösungen, wollte ein technisches Objekt realisieren, das der Zielgruppe erlaubt die neue innovative Funktion eines neuen Warmwasserbereiters zu erklären. Das Objekt ist bestimmt für Verkäufer und  um die Kaufkraft zu unterstützen. Gleichzeitig soll es pädagogisch, transportfähig und realistisch sein.

Neamedia realisierte ein Modell von 50cm. Ausgehend von einer 3D Modellierung bis hin zur Serienfabrikation des Objektes. Das Objekt zeigt einen Querschnitt der Maschine von Innen und Außen.

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PSI – Campaign of the Year – The winner is…Neamedia !

PSI – Campaign of the Year

Presentation ceremony for the “PSI – Campaign of the Year” awards demonstrates advertising value of promotional products

All different, and yet all with a lasting effect: the promotional products that took centre stage at the “PSI – Campaign of the Year” 2011 award presentation ceremony showcase the great range covered by the industry. The winners included a high-quality, attractively designed article of daily use as well as a low-priced gadget and an innovative social media gadget. They all demonstrate the advertising value of promotional products which, cleverly used, contributed to the success of the respective campaigns. The awards were presented during PSI Night in Düsseldorf on the evening of the first day of Europe’s largest promotional products trade show.

1st prize: Customer loyalty programme for Léon de Bruxelles
Neamedia
As a promotional product of such high quality and aesthetic attractiveness that customers will keep it for many years, this is a brand ambassador with a long-term effect: the mussel pot presented to its customers by the Léon de Bruxelles chain of mussels restaurant assured a clear jury decision and won the first prize for its campaign. The aim was to strengthen customer loyalty and thus increase the number of follow-up visits to its restaurants. Customers who registered with Léon de Bruxelles are not only kept up to date on current restaurant specials by e-mail but also regularly sent vouchers for gifts to be collected at their next visit. In this context, the restaurant chain gave each of their customers a mussel pot in the company colours displaying the Léon de Bruxelles logo. In addition to being marketed directly by post and e-mail, the mussel pot was also advertised as a gift at the restaurants and on social networks. The pot was supplied by promotional products manufacturer Neamedia.

About the PSI – Campaign of the Year
Since 2008, the “PSI – Campaign of the Year” has been awarded during the PSI, the Leading European Trade Show of the Promotional Products Industry. Application is open to promotional products distributors, suppliers as well as advertising agencies and their customers who integrated a promotional product into an advertising campaign. This year, the jury consists of representatives of the specialist magazines PSI Journal, TVP and dedica, Manfred Schlösser, Stefan Roller-Aßfalg and Dr. Claus-Jörg Harnisch as well as Hans-Joachim Evers of the GWW, designer Lutz Gathmann, PSI Director Michael Freter and PSI Press Spokesman Dr. Mike Seidensticker.

Neamedia in the eppi-magazine in august

eppi: magazine for the european promotional products industry

http://www.eppi-magazine.com/

The biggest burger ever!

For its new company headquarters, the Quick group wanted to welcome its customers and partners in an original and striking way. The Malherbe Design agency proposed to create a reception hall shaped as a giant burger. This burger would integrate the reception centre in the design. A taut, bright and metallic aspect, also known as the Jeff Koons style, was essential for this project.

 

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In order to visualize the overall installation before manufacturing at the real size and to have a tool to estimate the positioning of the elements in the air, Neamedia previously created a model on a scale of 1:10 from 3D files.

Once the study was approved, Neamedia sculpted, manufactured and installed the giant object (12 m high!) which perfectly matches the 3D modelling.

A special attention was given to the colours and the effects on the surface. Indeed, the treatment of chrome is complicated since a specific material and a particular manufacturing process, which is different from the one used for basic oversized objects, are needed…

Throughout this project, we worked closely together with Malherbe Design’s designers to apprehend in real situation the safety conditions and any damages that can threaten the very short delivery planning.

The installation, which is composed of 9 different elements held in the air by a cable system, turned out to be a great success in particular thanks to the chrome painting: with the light reflection, the burger’s colours change at every moment of the day.